SEO Optimisation + PPC Management

Search Marketing

From 15+ years of working within the world of search, I’ve come to learn what helps businesses get in front of their potential customers at the right time across both paid and organic search.

Search marketing is evolving

With the adoption of AI in your users journeys, we’re in a transition period where the search engines are working out how to give the user what they need. This will change over the coming years and each business needs to recognise and adapt accordingly.

Keywords

Understand what your potential customers are searching for.

Content

Generate industry leading content your customers require.

Links

Make others aware of your content to generate the path.

Long and short term strategy

To win in search, a SWOT analysis can be a powerful tool. Working out each area and applying both paid and organic strategies for both is a wise move for any business that is looking to grow online.

Test, Learn and Target

Increasing your conversation rates has many benefits for a business online. The spinning fly wheels give efficiencies that compound. An always on test, learn and target strategy will do wonders for your search marketing efforts.

1000’s

Managed campaigns

Throughout my experience, I’ve successfully managed thousands of paid search campaigns.

Million’s

Marketing £’s

Responsible for millions of pounds worth of business marketing budgets.

Unlimited

Optimisations

Made uncountable number of optimisations to further enhance performance.

Let’s Make Things Happen

If you’d like to have a chat about your digital marketing needs, I’d be happy to chat. Reach out to book in a time.

Tom Heyes
Digital Marketing Consultant

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